DeVita absolute Lengths mascara is a cruelty free, natural, gluten free mascara. In my practice, I am always searching for options for a wide variety of clients, including animal lovers, divas, and the occasional fashion slasher film. (Yeah, you read that right.)
I used this mascara for super soft, natural looks on models Ashley Smith and Meki Saldana for Galore Magazine’s Run, Catch, Kill.
The formula tends toward the drier side as many of the natural and cruelty free mascaras do, however it didn’t flake or run even after scenes where we submerged a cold but sporting Ashley in a lake on location in Vermont. It wasn’t spectacularly black, but it did have a soft black/brownish black matte finish that looks very natural on camera. I have used this mascara for men’s grooming as well to enhance the model’s eyes in a very subtle way. The wand is lovely for separating lashes for personal use (what, we have to buy two of everything, don’t look at me like that!
) but so thin it’s hard to use as an artist since only a few disposable mascara wands will fit down the slim barrel. For personal use, I feel like I had a hard time getting the wand in and out of the tube smoothly because in addition to having a very narrow tube, the wand itself is very flexible and tends to wobble when you are trying to replace the cap.
From the Devita website:
- Our advanced molded brush applicator and breakthrough formula of Biotin-D (strengthens lashes), Carrot oil (rich in beta-carotene), and natural fibers, helps to give the look of longer, defined lashes.
- DeVita uses pure pigments of Black Tea, and Pomegranate, with Iron oxides, which add rich, deep chemical-free color.
- Resists flaking, clumping and smudging
Overall Grade: B+
Retail price: $23.95
Aqua (de-ionized water), Stearic acid (vegetable base), Stearalkonium hectorite, Copernicia cerifera (carnauba wax), Cellulose gum, Glyceryl stearate, Glycerin, Cera alba (beeswax), Sambucus nigra (elderberry) fruit extract, Pantothenic acid (vitamin B5), Tocopherol (vitamin E), Euphrasia officinalis (eyebright) extract, Biotin-d, Daucus carota sativa (carrot) seed oil, Potassium sorbate, Punica granatum (pomegranate) extract, Camellia sinensis (black tea) leaf extract, Cellulose, Iron oxide black. Ingredient labeling adheres to international INCI standards.
Please note: This product is considered VEGETARIAN (not vegan) by the use of natural Beeswax.