If you could have a crush on a beauty company, I think my biggest crush is Alaffia, who makes Beautiful Curls, Everyday Shea & Everyday Coconut, and Alaffia branded products. These amazing products are all natural, cruelty free, sustainable, Fair Trade, and help support schools and maternal health programs in Togo, West Africa. Their curly hair products have become a staple in my professional hairstyling practice. The Beautiful Curls Shea Butter Curl Defining Gel is unlike any gel you have ever used.