My very first Weekly Ingredient Knowledge Drop (WIKD) is about …((drumroll, please!)):
DMAE (aka dimethyanimoethanol)
What is it? – An antioxidant. Chemical cousin of choline.
What does this ingredient claim to do? – Dr. Perricone made DMAE famous in ‘The Perricone Prescription’. DMAE is said to give your skin a more youthful appearance by increasing elasticity and firmness because it helps to regulate skeletal (smooth) muscle movement. DMAE is said to add definition to facial contours by helping to pick up the slack in aging facial muscles.